Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
Softcover, 176pp., 22.5x26cm., richely illustr. in col., in very good condition (binding with light traces of use). ISBN: 9780866365338.
5x26cm
176 pp.
PBC International 1996 New York
